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Building Resilient SMEs in the Tourism Industry
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ReTour insights on digital transformation to assist MSMEs to cope with crises
Digital transformation can help MSMEs become more resilient by enabling faster decision-making, greater operational flexibility and better responses to crises. From automation and AI to emerging Agentic AI solutions, digital technologies can support smarter, more sustainable and adaptable tourism. Through the ReTour project, practical approaches are being developed to help tourism MSMEs adopt advanced technologies and strengthen their resilience to future challenges.
Building Resilient SMEs in the Tourism Industry
AI and Technology in Tourism: ReTour at the UN World Tourism Day Conference 2026 in Palermo
ReTour partner Promimpresa attended the UN World Tourism Day Conference 2026 at the University of Palermo, dedicated to AI and technology in tourism. Speakers showed how tourism businesses can adopt AI step by step, why reliable data matters, and why processes should come before tools. These messages align closely with ReTour's goal of helping Mediterranean tourism SMEs become more resilient through technology.
Building Resilient SMEs in the Tourism Industry
ReTour calls for affordable and sustainable Digital Solutions for the Tourism sector
The Jordan Tourism Innovation and Resilience Forum, held by the ReTour project under the Interreg NEXT MED programme, generated stakeholder-informed recommendations on AI, digital tools, trusted data, skills and MSME resilience in the tourism sector in the Mediterranean. Valuable feedback was received to guide the refinement of the ReTour Innovation Hub and ReTour Brain.
Building Resilient SMEs in the Tourism Industry
ReTour progresses on the development of the Innovation Hub and the Resilience Community Manifesto for MSMEs in the tourism sector
The ReTour Project Meeting in Jordan translated stakeholder feedback from the Jordan Tourism Innovation and Resilience Forum into concrete actions for the Innovation Hub, ReTour Brain, the Resilience Community Manifesto, MSMEs engagement, innovation activities and pilots, advancing the implementation of the ReTour offerings.
Building Resilient SMEs in the Tourism Industry
ReTour organizes the Jordan Tourism Innovation and Resilience Forum
The Jordan Tourism Innovation & Resilience Forum will be organized by ReTour on 8 September 2026 in Amman. The forum brings together policymakers, tourism stakeholders, SMEs, academics, technology experts, and private sector representatives to discuss tourism resilience, digital transformation, and sustainability. The program includes input on early warning systems, AI, digital innovation, and smart tourism ecosystems, along with demonstrations related to the ReTour Innovation Hub and AI Brain.
Building Resilient SMEs in the Tourism Industry
ReTour Research Highlights: Strengthening Resilience and Digital Readiness in Cyprus Tourism SMEs
ReTour research with Cyprus tourism SMEs highlights resilience, staffing, rising costs, and digital adoption as key priorities. Businesses value practical training, trusted guidance, and technologies that improve efficiency while preserving authentic, people-centred hospitality. The findings will inform ReTour’s tailored support, training, and innovation pilots.
Building Resilient SMEs in the Tourism Industry
ReTour: Agentic AI solutions for smarter, sustainable and resilient MSMEs in the Mediterranean Tourism
ReTour proposes an open, interoperable, and extensible Agentic AI Brain for Mediterranean tourism MSMEs to manage AI agents across the service lifecycle. It aims to help small businesses address seasonal pressure, improve service capacity and operations, and strengthen competitiveness while accounting for adoption challenges such as skills, data integration, and governance.
Building Resilient SMEs in the Tourism Industry
ReTour and Develop Athens: Building Bridges for Tourism in Athens
The ReTour team held a working meeting with Develop Athens S.A., one of the project's Associated Partners. The meeting aimed to establish a mutually accepted framework for collaboration, focused on two complementary objectives: engaging the network of tourist SMEs of the Municipality of Athens as a testing ground for ReTour's tools, and positioning Develop Athens itself as a key stakeholder in the project's outputs and deliverables. A set of follow-up activities for collaboration among the partners is planned.
Building Resilient SMEs in the Tourism Industry
Advancing the ReTour Innovation Hub Platform through the ReTour Brain
The ReTour development teams from Jordan University of Science and Technology (JUST) and SPECTO met on 27 July 2026 to review progress on the ReTour Brain, the intelligent core of the ReTour Innovation Hub Platform. The meeting confirmed the successful completion of key development phases of specific AI Agents.
Building Resilient SMEs in the Tourism Industry