The partners of the ReTour – Building Resilient SMEs in the Tourism Industry project held a Project Meeting in Jordan on 9-10 September 2026, following the Jordan Tourism Innovation & Resilience Forum. The meeting reviewed the Forum outcomes and stakeholder validation results and focused on translating them into concrete implementation actions. Key discussions covered the ReTour Innovation Hub, including its development and population with country-level data; the ReTour Brain that adopts Agentic AI technologies, including workforce-scheduling and itinerary AI agents and potential cross-country functionality; the Resilience Community Manifesto and MSME Resilience Framework; Virtual Innovation Challenges and badges; community-building and technology-innovation activities; and technology implementation and pilot planning.
The meeting resulted in a coordinated set of actions and responsibilities for the next phase of ReTour. Partners agreed to contribute country-level information to populate the Innovation Hub, mobilize SMEs to participate in the platform, collect additional stakeholder requirements, and further examine cross-country functionality for the ReTour Brain. Further outcomes included advancing the review and translation of the Resilience Community Manifesto, developing ideas for Virtual Innovation Challenges and a technological hackathon, and progressing the deployment of the solutions through SME engagement, technology selection and pilot implementation. The meeting also established follow-up deadlines, turning the stakeholder evidence generated during the Forum into an implementation pathway for ReTour.
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