About – Building Resilient SMEs in the Tourism Industry

Tourism is vital to the Mediterranean economy, yet small and medium-sized enterprises in this sector are highly vulnerable to crises such as pandemics, natural disasters, and political instability. ReTour supports the transformation of Mediterranean tourism by equipping local businesses with advanced technologies – such as artificial intelligence, blockchain, and smart sensors – and sustainable practices. With partners from Cyprus, Greece, Italy, Jordan, Lebanon and Türkiye, the ReTour project will help over 150 businesses improve efficiency, crisis preparedness, and sustainability. It aims to ensure the sector can thrive even in uncertain times, securing jobs and enhancing the tourism experience for all.