PLANBEE to Showcase that the Bee Economy is Much More than Honey at the 2nd Jordanian Honey Festival 2026

Under the slogan “Jordan’s Honey… Authentic Gold of Nature”

Publication Date
21/07/2026
Reading Time
2 minutes

As part of its activities under the PLANBEE project, Hand in Hand for Economic Empowerment and Entrepreneurship will participate in the 2nd Jordanian Honey Festival 2026, organised by the Jordanian Beekeepers Union.

As Jordan’s largest national event dedicated to honey and hive products, the festival provides an ideal platform for PLANBEE to communicate a key message: the Bee Economy is much more than honey. Through its participation, the project will demonstrate how bees and beekeeping contribute to sustainable agriculture, biodiversity conservation, rural tourism, innovation, entrepreneurship, women’s economic empowerment and local economic development, creating new opportunities for communities across the Mediterranean.

The festival will be held under the official patronage of H.E. the Minister of Agriculture, Dr. Saeb Abdulhalim Al-Khreisat.

Date and Location

The festival will run for five consecutive days according to the following schedule:

  • Dates: 22–26 July 2026
  • Venue: Al Hussein Public Parks, Amman
  • Opening Hours: 10:00 a.m. – 10:00 p.m.

Festival Objectives and Message

The festival celebrates the importance of bees, recognising that they are not merely producers of honey but an essential pillar of environmental sustainability, food security and rural prosperity. It aims to:

  • Promote the consumption of local honey and hive products.
  • Create a direct marketing platform connecting producers with consumers.
  • Raise environmental and nutritional awareness about the importance of bees and their protection.
  • Exchange knowledge and showcase successful beekeeping initiatives.
  • Highlight that the Bee Economy extends far beyond honey production by creating opportunities in entrepreneurship, sustainable tourism, innovation, biodiversity conservation and resilient rural communities.

Main Festival Pavilions and Activities

Visitors will have the opportunity to explore a wide range of exhibitions and interactive activities, including:

  • PLANBEE Pavilion: Hand in Hand for Economic Empowerment and Entrepreneurship will present the PLANBEE project and its vision for strengthening the Bee Economy as a driver of sustainable development. Visitors will discover that beekeeping extends far beyond honey production, encompassing entrepreneurship, apitourism, innovation, biodiversity conservation, women’s empowerment and rural revitalisation. The pavilion will also feature the Female Beekeeper Pavilion, celebrating the achievements of women entrepreneurs and encouraging greater female participation in the sector.
  • Virtual Reality (VR) Beekeeping Pavilion: An immersive digital experience simulating modern beekeeping practices.
  • Honey Chef Pavilion: Live cooking demonstrations by professional chefs showcasing the culinary versatility of honey.
  • Children’s Pavilion: Educational and recreational activities designed for children aged 6–14 years.
  • Rural and Heritage Products Pavilion: Exhibiting traditional rural products and handicrafts.
  • The 1st International Art Forum “Nectar of Color”: An artistic initiative bringing together visual artists to celebrate bees, nature and environmental sustainability.
  • Public Beekeeping Competitions and other engaging activities throughout the festival.

Last Update

21/07/2026