PLANBEE: The passion for the Bee Economy is spreading across the Mediterranean

PLANBEE Launch Conference Marks the Beginning of the Bee Economy Movement in Jordan

Publication Date
29/01/2026
Reading Time
2 minutes

The PLANBEE Launch Conference, entitled “From Hives to Horizons: Building a Sustainable Bee Economy in Jordan”, was successfully held today 28 January 2026 in Amman by the Jordanian PLANBEE partner, the Hand in Hand for Economic Empowerment and Entrepreneurship Foundation. The event brought together more than 300 policymakers, beekeepers, entrepreneurs, researchers, environmental organisations and tourism stakeholders from Jordan and across the Mediterranean, who joined in-presence and online.

The conference was held under the auspices of Minister of Industry, Trade, and Supply of Jordan,
represented by Eng. Yasmeen Khreisat, Assistant Secretary-General for Industrial Development, Trade, and External Affairs, underscoring the strategic role of the Bee Economy in supporting sustainable development, innovation and rural resilience in Jordan.

The event marked both the official launch of PLANBEE – Promoting Local Apiary Networks and Bee Entrepreneurial Excellence project, and the beginning of the Bee Economy movement in Jordan. As a newcomer to this Mediterranean initiative, Jordan joins a growing network of regions committed to harnessing beekeeping, biodiversity and entrepreneurship as drivers of socio-economic development.

Throughout the conference, participants explored how sustainable beekeeping practices, flora-based honey differentiation, women-led entrepreneurship and innovative apitourism models can strengthen local economies while preserving natural ecosystems. A dedicated project presentation outlined PLANBEE’s objectives, activities and expected impact, including the upskilling of bee entrepreneurs, the promotion of women-led initiatives under the MED Queen Bee concept, and the expansion of HoneyBeeRoutes as tools for sustainable tourism and rural growth.

A high-level panel discussion addressed key thematic areas, including:

  • the role of flora, climate and biodiversity in shaping honey quality and authenticity,
  • the contribution of women entrepreneurs to resilient and inclusive bee economies, and
  • the potential of apitourism to diversify rural incomes, building on successful Mediterranean experiences.

The conference concluded with a networking session, fostering dialogue and cooperation among stakeholders committed to advancing a sustainable and innovative Bee Economy in Jordan and across the Mediterranean.

The buzz is real.

The PLANBEE movement is growing.

Jordan is now part of the PLANBEE journey.

Last Update

29/01/2026