CLUSTERATLAS4MED: Let’s Map the Future of Mediterranean Rural Tourism Together!

The Mediterranean is a treasure trove of traditions, unique landscapes, and authentic hospitality.
But in an increasingly digital world, how can small rural businesses stay ahead without losing their local soul?

Publication Date
22/12/2025
Reading Time
2 minutes

CLUSTERATLAS4MED is here to bridge that gap. We are launching a major initiative to ensure that rural tourism doesn’t just survive the digital age but leads it.

What are we doing?

Think of this as building a “Digital Compass” for our region. Through our Activity A3.1.1, CLUSTERATLAS4MED is carrying out a massive mapping exercise across the Mediterranean basin:

  • Mediterranean Benchmarking: We are comparing successful tourism models in all the countries represented in our consortium and beyond, with the ambition of covering the whole EU and Mediterranean area, to see which digital solutions actually work for rural operators.
  • Identifying the Gaps: We want to find out where the “blind spots” are. What technologies are missing? What specific skills do local managers need to better handle data and tourist flows?.
  • Setting the Standard: We are developing common indicators, like a Digital Maturity Index, to measure and boost the digital health of our rural SMEs.

How are we doing it?

We don’t believe in abstract theories. We believe in real data and your experience:

  • Direct Listening: We are launching an online EU Survey to gather data directly from the people working on the ground.
  • Local Focus Groups: We are organizing meetings and workshops to talk to you. We don’t just want numbers; we want your stories and real-world challenges to make sure our solutions are practical.
  • Cross-Border Collaboration: Partners from across the Mediterranean are using the same scientific method, creating a shared network of knowledge that benefits everyone.

Who are we looking for?

CLUSTERATLAS4MED is a platform for the entire tourism chain:

  • SMEs & Micro-businesses: Farmhouses, local guides, and small producers who want to use data to attract more visitors.
  • Associations & Clusters: Groups that support businesses and want to provide them with the latest innovation tools.
  • Local Authorities: Decision-makers who need reliable data to plan the future of their territories.
  • Innovation Experts: Tech hubs and digital innovators ready to apply their tools to the heart of the Mediterranean.

The future of rural tourism is being written now. CLUSTERATLAS4MED is the engine of this change, but your input is the fuel.

Want to be part of the map? Stay tuned for our upcoming workshop dates or contact our team to join the data collection today!

Last Update

22/12/2025