The ReTour project through its partners Jordan University of Science and Technology (JUST) and Specto is pleased to announce the organization of the Jordan Tourism Innovation & Resilience Forum. The Forum is going to take place on the 8th of September 2026 at Landmark Amman Hotel, Amman.
Bringing together policymakers, tourism stakeholders, SMEs, academics, technology experts, public and private sector representatives, and international project partners, the Forum will create a dynamic space for knowledge exchange and collaboration. Discussions will focus on strengthening tourism resilience, digital transformation, innovation, and sustainability, while addressing the evolving needs and challenges of tourism SMEs.
The programme will feature expert insights on tourism resilience, early warning systems, artificial intelligence, digital innovation, and smart tourism ecosystems, together with demonstrations, validation, and co-creation activities around the ReTour Innovation Hub and AI Brain. These activities will highlight practical and innovative approaches to supporting a more resilient, digitally enabled, and sustainable tourism sector.
The Forum will welcome national and international experts and ReTour partners from across the Mediterranean, including Dr. Esmat Karadsheh, Coordinator of the Branch Office for the Eastern Mediterranean, who will be among the distinguished speakers participating in the opening ceremony. Through dialogue, knowledge exchange, and collaboration, the Forum aims to contribute to a smarter, more resilient, innovative, and sustainable tourism ecosystem in Jordan and across the Mediterranean.
The agenda of the event is available here.
The registration form of the event is available here.
The Jordan Tourism Innovation & Resilience Forum is organized within the framework of the ReTour Interreg NEXT MED Project (Building Resilient SMEs in the Tourism Industry), co-funded by the European Union under the Interreg NEXT MED Programme.
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